Category Archives: Tesla S Sedan

Closing in on the Big One; EVs Reach 100,000

[Photo: BYU Bonneville Flats EV.  Although it isn’t the world’s fastest EV, the car uses 880 DeWalt Drill batteries which produce about 200hp.  The car set a record at 155mph but hit a top speed of 175mph.]

Soon, probably within the next six weeks based on recent monthly sales figures, somewhere in the US someone will purchase the 100,oooth electric vehicle.  But what does that really mean?

Being directly involved in sales/business development for an EV charging station provider has opened my eyes to a few of the realities of the market place and the relevance of this number.  Like most emerging technologies, but particularly ones that promise radical change to the existing system and the formidable interests invested in them, the road to deployment is not straight and flat.  Misinformation abounds- about the car’s cost, its range, its battery’s resiliency, an EV’s carbon emissions, the superiority of other alternative fuels, its”green” political pre-disposition.   Often the one with the bullhorn shapes the “facts”.  I read a mix of daily articles from news sources all over the world and it would be interesting to document the ratio of negative to positive commentary as an indicator of the market’s actual progress.

Even as recently as six months ago, when I would go into auto dealerships to sell chargers, they would listen politely and tell me they had sold very few Volts or LEAFs and their customers weren’t interested in charging stations.

Where are we today? We have Nissan, Tesla, Chevy, Ford, Honda, Mitsubishi, Toyota, BMW, even FIAT, manufacturing PEV models with their own branding.  Now when I go into auto dealers, they invite me back to speak to their sales staff and discuss charging as an issue and what their customers will need to make better use of the car’s range capabilities.  Anecdotally, last month in Portland’s metro area, Nissan dealers collectively sold more 2013 LEAFs than any other model- including the Altima- over 65 units between the four major dealerships. Tesla’s stock is up over 43% since the beginning of the year.  17,813 PEVs have been sold this year since March, practically matching the entire PEV sales for all of 2011.  While PHEV still account for a 2/3 share of all sales to date, March revealed that BEV purchases exceeded PHEVs for the first time since 2011, fueled in part by Nissan’s aggressive pricing and the Tesla S’s popularity.  Consumers are embracing both technologies- and no one can predict which may become dominant even in the short-term. We are on track create a passenger fleet of almost 100,000 PEVs in a little over two years, and the graph shows purchasing accelerating faster than the adoption of the Toyota Prius over the same timeframe- by some estimates soon to experience 48% annual growth.

From a grid perspective, we now have over 2,000 megawatts of battery storage associated with the domestic PEV fleet.  To provide perspective, Boardman Coal Plant, the largest remaining coal plant in Oregon, has a nameplate capacity of 550 mWh- and serves as base power generation for a service territory of over 800,000 people. Many utilities have now begun to consider the imminent prospect of using PEV related storage for direct load management to assist in smoothing their peaks and avoid triggering activation of older, dirtier generation sources.  This is shown by a number of pilot studies going on nationally and increased interest in pursuing them as part of smart grid planning and utilizing smart meters communication capabilities. I recently met with a representative of Puget Sound Energy, with a service territory in Seattle, who remarked that their DMV data showed purchases of over 300 PEVs in their territory- just for the month of March.  These numbers make utilities imagine the future is much, much closer- and spur investment in harnessing ancillary benefits for the grid.

So as we take stock in April 2013, and try to be objective and critical and dispassionate, we can admit that the reality of where we are is a great place compared to where we have been. Over 93,000 PEVs have now been sold. We were correct about the prospects for growth of PEV technology, as their sales progress outpacing the growth of the hybrid vehicle over its first three years.  And hybrids did not have “range anxiety” issues or the complex amount of information associated with them. We were correct in believing that the American consumer would accept an alternative choice besides gasoline if the technology delivered performance and savings over the long haul.  A virtuous market- and policy-based cycle has developed to bring down prices and spur R & D. We appreciate that these vehicles are not just “green,” they are advanced vehicle technology creating better transportation choices and superior driving experiences.  They can become the Car of the Year.

Most importantly we are now soon to celebrate 100,000 PEVs on the road in the United States.  When has that happened before?  Never.

So as we mark the 100,000th domestic sale of a car with a plug, which should happen in the next six weeks, we need to recognize that we are emerging from the fog onto a clear, flat, open expanse where we can stomp the accelerator and let the true qualities of what’s under the hood  be free and- as if that’s not enough-the posted speed limit just increased.

 

 

 

 

Travel Oregon and Oregon Vintners- It’s Not All about the Pinot Noir

 

When we think of wine tasting, we try to capture a fleeting moment of pleasure as we sip and gurgle. We use words not often used in our day-to-day manner to try to capture the experience, even if they seem like crude tools.  We test the “nose”, we watch the “legs”, we taste the “rich tones of cherry and oak.”

In many ways the same struggle to describe the fleeting flavor of a new wine occurs when we try to describe driving electric.  The car is silent, save for a high end background noise, a whine, a powerful register not out of place. The tire treads seeth, growl and roar along the roadbed, keeping pace with the speed.  The car responds like a horse with spurs to its side, instantly, and it accelerates with a straight build-up of speed like nothing we have felt before.  We wait for the hesitation of gears but find only more power.  A Tesla’s acceleration is like experiencing the recoil of a high velocity rifle for the first time.  There is no smell but the smell of other cars.  Sitting in traffic, we are like an athlete between events, quiet, alert and ready, but not wasting any energy in the moment before the true test.  We try to explain it, this driving electric, but like a rare vintage, it is best left for each person to actually experience.  When it comes to driving a vehicle we are all unlikely connoisseurs as we have spent prodigious amounts of our lives performing the task.  Our muscles and minds harbor sophisticated impressions of what it is to “drive”.  Trying to reduce it down to language only displays how crude and blunt an instrument is vocabulary.

But this post is not actually about Oregon wine.  Its about the unlikely combination of wineries and electric charging stations.

As Oregon strives to push the EV envelope and make effective use of its existing charging infrastructure, Travel Oregon has created an opportunity for our wineries to participate in attracting Eco-Tourist dollars.  The plan is simple- any winery that installs chargers and is a sustainable business can be placed on an EV itinerary.

I have personally visited four wineries – with five more to come- and found much enthusiasm to install chargers and attract the EV crowd.  Winery owners seem to appreciate, more than other industries, the long-term impact of electrifying transportation on the climate- which more and more is messing with their harvests and forcing them to plant their vines at higher elevations.  EVs are good for their business and good for their vineyards.  So, check out the Black Walnut Inn, or Elk Cove, or Sokol Blosser when you next want to try a tasting room with a view.  And as you partake of the fruit, think about how you’d describe the drive to get there- a powerful electric whine with a clean finish.

 

 

 

 

EVs-Medicine that Tastes Good

 

Sometimes even when you arrive late to the party, it’s still hopping, there’s plenty of booze left and no one makes you feel guilty.

I had a chance to test drive the Tesla Roadster, courtesy of Clipper Creek, Inc’s CEO Jason France at their headquarters in Auburn, California.  My  opportunity was an unexpected pleasure and came at a moment when the Tesla S Sedan has been released and is making waves among auto critics, like WSJ’s Dan Neil, as the most amazing car they’ve driven. Period. Tesla is about experiencing road as a joyful blend of clean technology and butt pinching acceleration.  I have to say this car was the most amazing machine I have ever driven…but of course you knew I was going to say that.  More importantly, I believe it has the capacity to alter society’s perception of the electric drive.  I’ve never been in a car before that has a G-force meter.

If Tesla’s experiment accomplishes anything before history marches past this moment, it is its nudging of Americans toward the realization that electricity is fun to drive.  And it comes none too soon as much of the country is wrapped in a stifling hot blanket of heat and humidity, marking the sixth month of record breaking temperatures.  (The Pacific Northwest being the only part of the country seemingly immune for the moment).

I was down to meet the folks at Clipper Creek, a US based charging manufacturer, as I started my role as their Business Operations Manager for the Pacific Northwest, and to learn more about their Level One and Two charging series as well as their plans to make purposeful variations to meet utility smart grid interoperability requirements and higher level charging needs of fleet trucks such as Smith, Via Motors, and eStar electric vehicles. Call me or email me if you would like to learn more about how we can find the right charging station for your application.  I also provide a discount code for folks who call me directly. I find myself incredibly energized and, like Tesla, ready to push the limits of electric vehicle technology! More later…